Huntsman Condoms

Marketing Communication - PR Stunt

This tongue-in-cheek publicity stunt for PETA encouraged hunters to stop breeding and generated 3 million US worth of PR.

In response to the mediatic poaching of Zimbabwe's National Park and Oxford University monitored "Cecil the Lion", PETA decided to send a message to all hunters. But there was a problem, how would PETA get their message heard by the hunting community? Huntsman Condoms was PETA's trojan horse.

more work

say hello