Twizy is Renault's most affordable vehicle. It's also electric, very compact and fun. If you haven't heard of it, that's because, on top of everything else, it's really silent. So silent (and with such great mobility), you could drive it around in a library.
The task was to push the number of test-drives within a very specific target audience, university students.
This simple yet impactful stunt, not only got Renault closer to a difficult target by being in 17 different university campus, but also got online references throughout the world, and most importantly achieving a number of 1574 Test-Drives.
